Sierk Horn

Senior Lecturer in Japanese Studies

Summary: Japanese business and management; consumer and consuming behaviour in East Asia ; cross-cultural measurement concepts and methods; work and organisational psychology; Sino-Japanese relations

Overview

About Dr Sierk Horn

Sierk A. Horn is Senior Lecturer in Japanese Studies at the University of Leeds.  He was awarded a PhD in Japanese Studies and Habilitation from Freie Universitaet Berlin, Germany.  He has published widely in the fields of consumer behaviour in East Asia, international knowledge transfer, and strategic management of Japanese and European MNEs.

Recent Activities

Conference Organisation

  • The Rise of the Asian Multinational Firm - EAMSA Konferenz (Euro-Asia Management Studies Association) / gemeinsame Konferenz des Department of East Asian Studies und des Centre for International Business, Leeds University (2007).
  • Cross-cultural Management Practices in East Asia - Lessons from Japanese MNEs? - gemeinsame Konferenz des Department of East Asian Studies und des Centre for International Business, Leeds University (2007).

Funded Research Projects

  • Facetted Intelligence Concept in Japan
  • Japanese Human Resource Management in China
  • Japanese MNEs in China
  • The role of large emerging economies in the transformation of Japanese management

Key Publications and Activities

Books and Monographs

  • IST 2000 / Intelligenz Struktur Test [Intelligence Structure Test] , in cooperation with D. Liepmann, A. Beauducel,and B. Brocke, Hogrefe-Verlag, (2009).
  • Interkulturelle Kompetenz im Zugang zu japanischen Märkten (Intercultural Competence in Accessing Japanese Markets, Wiesbaden: Deutscher Universitäts-Verlag (2005)
  • Strategisches Identitätsmanagement transnationaler Unternehmen [Strategic Identity Management of Transnational Corporations] , PhD Thesis published on microfiche at Freie Universität Berlin (2000).
  • Asia and Europe in the New Global System: Intercultural Cooperation and Competition Scenarios , S.-J. Park and S. Horn (Eds.), Basingstoke : Palgrave-Macmillan Publishers (2003).
  • Luxus: Eine Studie zur Einordnung eines transnationalen Luxuskonzepts [Luxury: An Exploratory Study of a Transnational Luxury-Concept ], in cooperation with Prof. D. Liepmann, Freie Universität Berlin , Department of Business and Organisational Psychology (2000).

Journal Articles and Papers

  • 'Japanese Multinational Enterprises in China: Successful Adaptation of Marketing Strategies' (co-authored with P. Buckley), in: P. Stiles (Ed.), Long Range Planning, International Journal of Strategic Management, August 2009, Special Issue on Lessons for Asian Management from Japanese Firms, London: Elsevier.
  • 'Japanese management at a crossroads? The changing role of China in the transformation of corporate Japan' (co-authored with A.Cross), in: S. Horn und A. Cross (Hrsg.), Asia Pacific Business Review, 15 (3), July 2009, Special Issue on Japanese Corporate Strategies in China, London: Routledge.
  • 'Conclusion: The changing role of China in the transformation of corporate Japan' (co-authored with A.Cross), in: S. Horn und A. Cross (Eds.), Asia Pacific Business Review, 15 (3), July 2009, Special Issue on Japanese Corporate Strategies in China, London: Routledge.
  • 'Product and Innovation Diffusion: The Case of Japanese Marketing to China', in: S. Horn und A. Cross (Eds.), Asia Pacific Business Review, 15 (3), July 2009, Special Issue on Japanese Corporate Strategies in China, London: Routledge.
  • 'The Diffusion of Meaning: The Case of Traditional Chinese Medicine Retailing in the UK', in: Electronic Journal of Intercultural Research, Freie Universität Berlin, (2004).
  • 'Corporate Identity japanischer Unternehmungen im Wandel [Changes in Identity-oriented Human Resource Management in Japan],' in: Personalwirtschaftlicher Wandel in Japan, W. Dorow and H. Groenewald (Eds.), Wiesbaden: Betriebswirtschaftlicher Verlag Dr. Th. Gabler (2003)
  • 'In Search of Global Integration and Coordination: Corporate Identity Strategies of German Transnationals,' in: Euro-Asian Perspectives on Globalization, S.-J. Park and S. Hirowatari (Eds.), Berlin : BOD (2002).
  • 'Powerbrands: Resurrecting a Magic Concept,' in: Different Facets of Organizational Behaviour, J. Felfe (Ed.), Wirtschaftspsychologie Band 11, Frankfurt/M: Peter Lang (2002).
  • 'Konsumgütermarketing in Japan: Entwicklungspotentiale des Markenmanagements [Consumer Goods Marketing in Japan: New Potentials in Brand Management],' in: Jahrbuch der Absatz- und Verbrauchsforschung, Gesellschaft für Konsumforschung - GfK (Ed.), Nürnberg: Duncker & Humblot (2002).
  • 'Mission Impossible or Licence to Sell?', in: Absatzwirtschaft Online - Competence Center Marketing-Strategie, Verlagsgruppe Handelsblatt GmbH, www.absatzwirtschaft.de (2002).

Book Chapters

  • 'Marktforschung in Japan' [Market Research in Japan] in: G. Diesthelrat (Hg.), Proceedings des Deutschen Japanologentages, Wirtschaftswissenschaftliche Sektion, Bonn 2006 (forthcoming).
  • 'Retailing and Consumption in China', in: M. Jovanovic, L. Dalgon, Y.-C. Oh und S.-J. Park (Hrsg.), System Transformation in Comparative Perspective, Berlin: LIT-Verlag, 2007.
  • 'Sponsorship', in: R. Tench und L. Yeoman (Eds.), Exploring Public Relations, Essex: Pearson Education, 2005.
  • 'Cosmocorporations and Cosmoconsumers: A Note on the Identity Management of German and Japanese Transnationals,' in: Can Japan Globalize?, A. Holzhausen (Ed.), Heidelberg : Physica Verlag/Springer (2001).

Teaching

Undergraduate

Postgraduate

PhD Supervision

I am interested in supervising suitable candidates who have a keen interest in working at the interface of Business and Japanese studies.