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This paper takes as its theme the aesthetic visualization of the operations
of financial capitalism, primarily addressing the computer art project by Joshua
Portway and Lisa Autogena: Black Shoals Stock Market Planetarium (Tate
2001; Copenhagen 2004). Deriving its title from Myron Scholes’s and Robert
Merton’s formula for pricing derivatives, Black Shoals uses real-time
financial data to thematize the market as a complex adaptive system. In its
use of ALife creatures within the economic-aesthetic environment, this project
closely resembles John Klima’s ecosystm (2001), which generates
a simulated ecosystem out of real -time currency exchange rates. Similarly,
Laura Kurgan’s Global Clock No. 1 (2000) and Global Clock
No. 2 (2002) provide a temporal interface for real-time currency exchange
rates of the dollar, euro, and yen. Using a Reuters data feed, Kurgan’s
clock visualizes the movements (exchanges and value) of money and investigates
“the luminous immateriality of money and its mutable media.” All
of these data visualization projects reflect the abstraction of form inherent
in networked financial exchanges, particularly in the case of derivatives.
Such data visualization projects thus invite certain questions: How can one
use data maps and visualizations to think about causes and material effects?
In a data visualization project, especially with the data that of global finance,
what aesthetic does one produce? Is it simply replicatory or reiterative of
the logic of financial capitalism and of neoliberal globalization? What is the
relation, further between these new media representations of capital and the
use of banknotes and coins in the artwork of Warhol, Beuys, Otis Kaye, and Paolo
Monti? How would the issues of reference, abstraction, and materiality differ?
How might these data visualization projects help us to consider the relations
between materiality and abstraction not in terms of a historical progression
(with money becoming dematerialized and abstract in the passage from gold to
notes to digital bits) but in terms of parallax? The aesthetic of Black
Shoals, in other words, must be understood to be grounded in the material
realities of global capitalism.
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