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Downloadable guides
Tone of voice guidelines Style guide PDF download University of Leeds style guide Tone of voice guidelines These are working documents which are aimed at staff involved in marketing and communications activities. They have been made available in response to staff requests for more help and guidance.

We welcome your feedback and comments on them so they can be improved.

Please email webcomms@leeds.ac.uk with any suggestions.

To find out more about writing for the web training, see SDDU’s website

The University of Leeds style guide
The University has developed this style guide to support those of us who feel less experienced in writing for a wide range of audiences. It will also help create more consistency in our marketing materials.

Tone of voice guidelines
This guide is intended to help you write creatively and produce effective marketing materials. We hope it will help people who want to become more confident in approaching and writing marketing materials.


Page owner: webcomms@leeds.ac.uk | Updated: 14/01/10