MA Advertising and Design
Faculty of Business
- Qualification
- MA
- Entry requirements
Minimum honors degree 2.1 (or equivalent qualification). In exceptional circumstances, applicants without a first degree will be considered on the basis of their relevant work experience and potential benefit from the course.
For applicants whose first language is not English, certification of English language proficiency by the IELTS or TOEFL test is required. IELTS 6.5 with no band lower than 6.
You are required to submit a portfolio of recent practical work relating to your educational and/or employment experience.
- How to apply
- Please email the Postgraduate Secretary: mailto:texpg@leeds.ac.uk
- Fees
- Please email the Postgraduate Secretary: mailto:texpg@leeds.ac.uk
- Scholarships and bursaries
Please email the Postgraduate Secretary: mailto:texpg@leeds.ac.uk- Modes of study and duration of the course
- 12 Months Full Time
- Why study?
This unique course is run by the internationally renowned School of Design and the Leeds University Business School one of the top business schools in the world. The course integrates knowledge and expertise from both Schools to provide a unique learning experience and perspective on this dynamic discipline.
- What you study
This innovative and distinctive course is run by the School of Design and Leeds University Business School. The concept behind the course is the continuing fusion between advertising and design. It is at this point of convergence, along with a rapidly expanding media landscape, from which the most interesting ideas emerge.
The course enables you to focus on a creative approach to solving communication problems in advertising and branding. Alongside this, you will study theoretical modules to provide you with insight into the strategic thinking necessary to create effective and memorable communication campaigns.
The core modules, studied in the School of Design, are: Visual Communication; Persuasion; Integrated Communication; and a Creative Direction project or dissertation. You will study these alongside modules offered by the Business School: Consumer Behaviour; Marketing Communications; Marketing Strategy; Advertising; and Media Policy.
Optional modules include: Relationship and Direct Marketing; Sales Promotion and Sponsorship; and Internet Marketing.
The taught modules reflect the expertise from both Schools and provide you with a unique learning experience and perspective on this dynamic discipline.
For more information about the School and the course visit please visit http://www.design.leeds.ac.uk/postgraduate.htm
- Learning and assessment
The course runs over two semesters and a shorter summer period. In the first semester you will undertake two foundation weeks, followed by five taught modules. In the second semester you undertake four modules, then either a Creative Direction module or dissertation.
Learning takes place through a combination of lectures, seminars, creative workshops and tutorials with supporting workshops in photography, video, graphic design and on-line media. Teamwork is a key feature of this programme and there are many opportunities to test your ability and develop the skills you need to become an effective team player.
- What facilities are available
As a postgraduate student in the School of Design, you will find yourself in an architecturally beautiful and dynamic environment. Located at the heart of the University campus, the School is internationally recognised for its teaching and research activities, which span textile design and technical textile technology, colour technology, fashion design, graphic design, multi-media and animation, design management, sculpture and painting.
The School has excellent specialist design studios, research laboratories and library resources to support the various research specialisms offered. As a student of the MA in Advertising and Design you will become part of The Centre for Visual Communications which houses some of the best software and hardware components available and is one of the main centres for design research in the UK.
Housed in state-of-the-art facilities, Leeds University Business School is ranked in the world's top 100 business schools. Specialist areas of activity include: accounting and finance, economics, international business, management, marketing and work and employment relations.
- Career opportunities
Advertising and its relationship to brand development and consumers is a dynamic and expanding sector, both nationally and internationally. This course is designed to create opportunities for students to work in the creative industries or further develop research projects at PhD level.
- Who do I contact to visit the department?
Please email the Postgraduate Secretary: mailto:texpg@leeds.ac.uk
- Contact for further information
Please contact the Postgraduate Secretary, Michelle Benson, at texpg@leeds.ac.uk or phone 44(0)113 343 3716
- Other information
Please visit: www.leeds.ac.uk/design and www.leeds.ac.uk/maad