Introduction to the News Media
  • Time: 13:00 - 17:00
  • Date: Wednesday 25 October 2017
  • Location: Worsley Medical Lecture Theatre
  • Interval:
  • Cost: Free event
  • Type: Lectures and seminars
  • Open to: General public
  • Faculty: Science and Technology
  • Download: Outlook, iCal

Are you a scientist with little experience working with journalists? Perhaps you work in a field that generates controversy, or can be poorly represented by the media? If so, this event is for you.

Come to the Introduction to the News Media event on Wednesday 25th October 2017 at Worsley Medical Lecture Theatre from 1pm to 5pm (booking is required) to learn about how you as a scientist can work with journalists to help them report your subject area more accurately.

The event is being hosted by the University and run by the Science Media Centre (SMC), an independent charity based in London. The SMC helps put expert knowledge into the mainstream media’s coverage of science.

It’s a hugely informative, entertaining and popular afternoon. It’s totally free, you just need to register to attend (booking information below).

This event will provide a beginner’s guide to the media, giving an insight into the way the news media works. You will hear from media-experienced scientists, news journalists, science correspondents and press officers about the realities of the news media.

Topics include:

  • How and why scientists and journalists should engage with each other
  • How journalists find stories
  • Top tips for dealing with the media
  • The role of the press officer
  • The role of the news editor

You will hear from national news science journalists about what makes a story, what drives the news agenda and what they need from you. You will also get a chance to interrogate them on what drives you mad about the media. Press officers working on the front lines of science communication and scientists who have worked with the media and lived to tell the tale, will also share their experiences.

The event will be divided up into two sessions with a tea break, and we’ll finish off over a glass of wine/bottle of beer and the opportunity to network informally with your peers. It will be very similar to previous SMC Introduction to the News Media days – so please don’t register if you have been to the event before.

Book your place 

To reserve your place please email the following to the Science Media Centre at

  1. Full name
  2. Job title
  3. Institution
  4. Institutional e-mail address 
  5. Phone number

Places are limited and we anticipate that demand will be higher than we can accommodate. Senior scientists and PhD students are especially welcome, as well as everyone in between. The Science Media Centre are really looking for scientists at least part way into their careers – so it’s not really aimed at undergraduate students.

If you have colleagues who might be interested in this event, please do let them know about it. This is the first session that the SMC has run in the north of the country for several years. Don’t miss out on your opportunity to attend.

For more information please visit the Organisational Development and Professional Learning website or contact the University's press office on 0113 343 4031.