Photography
Photographs and other images are a key element of the identity management system. They should be chosen with care and used appropriately in all communications material to convey that the University is:
- Proud of its tradition and history
- Committed to excellence in all aspects of its work
- Modern and future focussed
- Dynamic and leading edge
- Inspiring
- Accessible and inclusive
- Professional and customer-focussed
- Alive and real
© Top right image by Alex Telfer
When commissioning or selecting images the following things should be considered:
Is the image uplifting and inspiring?
Does it convey ambition and determination?
Does it feel real rather than contrived and posed?
Does it portray the University, subject area, activity or life-style with
integrity?
Is it modern and dynamic?
Explore how the use of colour, contrast, propping and angles could help
convey these messages e.g. would the image be better in black and white?
The following pages provide guidance on some common topics.
Guidance on briefing photography is available from Media Services. As well
as appropriate briefing forms there is also an approved list of photographers
at a varying cost. This guidance is vital as it will ensure that any commissioned
photography is in appropriate format and at appropriate resolution for intended
print processes.
Note
When using pictures of people who can be recognised you must have their
permission and a signed release form (available from Media Services).
Originals of all images (as film or data files) which have been taken from
the University should be lodged with Media Services for inclusion in the
image library.