DEMAND Centre Aims for Reduction in Greenhouse Gas Emissions


The Institute for Transport Studies will play an important role in the DEMAND: Dynamics of Energy Mobility and Demand Centre, one of the RCUK's five new End Use Energy Demand (EUED) research centres.

The DEMAND Centre will share research aimed at achieving the UK’s 2050 greenhouse gas emissions target.  It will focus on the end user in two traditionally separate sectors, mobility and building. Concentrating on the end user, rather than on pre-defined sectors or resources, should provide a more effective way of creating lasting strategies that have a significant impact on energy demand in the UK.

With an understanding that there is more to energy demand than the public acceptance of new technology, the DEMAND Centre will look at the relationship between technological provision and social practice.  It will examine the social factors that contribute to the current trend toward more resource-intensive standards of speed, comfort and convenience.

Dr Greg Marsden is leading the ITS team.  Dr Tony Whiteing, Dr Zia Wadud and Dr Caroline Mullen of ITS are also involved with the DEMAND Centre’s work.

Along with Marsden, the DEMAND Centre is steered by Professor Elizabeth Shove, who runs the £5 million initiative out of the  University of Lancaster, Professor Gordon Walker, also of the University of Lancaster, and Sylvie Dozou of EDF-R&D ECLEER (European Centre and Labs for Energy Efficiency Research). The EDF, Transport for London and Tesco’s Sustainable Consumption Institute (SCI/TESCO) are contributing £1.64 million of industrial funding.

More information on the ITS website.

Further information:

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