My role involves providing administrative support to a wide range of LLC outreach activity aimed at engaging with and supporting the progression of potential mature students. As well as assisting colleagues on our Welcome Desk with the handling of general enquiries I am also a point of contact for our advice and guidance service for potential mature and/or Foundation-level students wishing to explore their options, our JumpStart short course for adults looking to build their confidence around academic skills, and a rolling series of free taster sessions and open events which culminate each year with our annual Adult Learner Summer School.
I provide close support to our Adult Learners Officer and other colleagues from the Communities and Partnerships (C&P) team in the planning and delivery of these activities, with the aim of continuously improving the systems and processes we use. This is to ensure both an excellent ‘customer experience’ for the adult learners we work with and outcomes which meet their individual needs, as well as working towards the wider objectives of the LLC.
I am a Certified Digital Marketing Professional (CDMP) accredited by the Digital Marketing Institute and my role places a significant emphasis on finding ways to grow the LLC’s audience on Facebook, Instagram, Twitter and LinkedIn. I help manage our departmental YouTube channel and SoundCloud account, and coordinate both our contributions to the University’s Medium account, as well as our own departmental account. The success of this area of work depends on effective cross-team working with the LLC’s Student Experience team as well as academic staff and colleagues from elsewhere in the Centre; as a member of the C&P team I aim to ensure the LLC’s community outreach and development functions are represented in how we approach it.
I also work in support of the University’s Marketing and Communications teams, for example around the management of content on the LLC website and helping to ensure the activity we undertake on digital platforms ‘in-house’ complements the paid social campaigns organised on our behalf.